Overview
A set of custom WordPress themes and plugins built for production sites with editorial and commerce requirements that off-the-shelf themes could not cover well.
Challenge
Sites needed bespoke editorial workflows and integrations without sacrificing the operational simplicity that made WordPress the right tool in the first place.
My Role
Independent developer — design, implementation, and ongoing maintenance.
Solution
- Built focused plugins instead of bloated all-in-one solutions.
- Kept theme structure clean enough that editors can change content without touching code.
- Documented integration points so handover to other maintainers is realistic.
Outcome
- Multiple production sites running on the same reusable foundation.
- Low ongoing maintenance overhead.