Overview
Led the migration of a VMG fashion brand site from a long-running WordPress stack to a modern Next.js front-end backed by a Laravel API for content and operations.
Challenge
The legacy site was sprawling with plugins, slow to render on key category and product pages, and risky to evolve. The brand needed a faster, more maintainable front-end without freezing day-to-day editorial delivery.
My Role
Migration lead — front-end architecture, content modeling, and incremental cutover plan.
Solution
- Modeled the migration as an incremental cutover rather than a big-bang rewrite, so editorial teams kept shipping while pages moved over one surface at a time.
- Built the new front-end on Next.js with a shared component system so visual consistency stays cheap as the catalog grows.
- Kept content and operations on a Laravel API, allowing back-office teams to keep familiar workflows while the front-end modernized underneath them.
Outcome
- Replaced a slow, plugin-heavy WordPress front-end with a faster, type-safe Next.js stack.
- Improved page performance on key brand and product surfaces.
- Made future front-end iteration safer and faster without rewriting back-office systems.