WordPress Theme & Plugin Development
A set of custom WordPress themes and plugins built for production sites with editorial and commerce requirements that off-the-shelf themes could not cover well.
Context
A set of custom WordPress themes and plugins built for production sites with editorial and commerce requirements that off-the-shelf themes could not cover well.
Challenge
Sites needed bespoke editorial workflows and integrations without sacrificing the operational simplicity that made WordPress the right tool in the first place.
Approach
- Built focused plugins instead of bloated all-in-one solutions.
- Kept theme structure clean enough that editors can change content without touching code.
- Documented integration points so handover to other maintainers is realistic.
Architecture
PHP and WordPress and JavaScript and jQuery form the core stack, with the application hosted on MySQL and delivered through a controlled pipeline.
Outcomes
- Multiple production sites running on the same reusable foundation.
- Low ongoing maintenance overhead.
Reflection
The most valuable architecture was not the most elaborate one. It was the set of boundaries that let the team make local changes while preserving confidence in the whole system.